Upskilling Product Management Employees in Customer-Centricity Product-Thinking and Experimentation
Partnered with Gojek to upskill 300+ product managers, driving customer-centric innovation, consistency, and intrapreneurial growth.
Context
Gojek is an Indonesian “unicorn” startup; an on-demand multi-service platform, "super app".
Following their parent company GoTo's IPO in March 2022, Gojek wanted to develop a common customer-centric mindset in their Product function and leverage best practices in product management.
We partnered with Gojek to deliver a tailored upskilling programme for 300+ team members in Product Management with varying levels of experience and seniority, addressing the need for consistency in product development and launch.
Approach
Nurturing Greater Customer Empathy
We focused on product fundamentals, fostering a deeper understanding of users, goals, and their pain points. By applying creative problem-solving techniques and leveraging best practices in methodologies such as Jobs-To-Be-Done, Lean Startup, and Design Thinking, the product team became better equipped to ideate and prioritise innovative solutions that delivered value for both users and the business.
Impact
Streamlining Product Development
By incorporating hypothesis-driven experimentation, MVP and iterative processes, the mobility product team were able to rapidly test and validate solutions, ensuring that resources were allocated efficiently. This generated a common framework for customer-centric product development, promoting consistency in approach and execution across the entire team; enabling Gojek to develop and launch more useful products that delight customers, driving growth and market share.
A Journey Toward Intrapreneurial Empowerment
The new skills gained by the mobility team helped them provide management with feedback on areas for improvement, with the goal being improving its innovation performance and value.