Webinar | Wednesday 11th March at 11am
Repurposing Underused Car Parks into New Revenue-Generating Assets
30min Presentation + Q&A
How to turn underutilised car parks into assets that can generate 6 or 7 figure new annual revenue streams and serve local communities, without locking in long-term decisions.
Based on the methodology used with
TfL's Places for London went from low performing car parks to annually recurring revenue uplift.
The Story
Underutilised Parking Space
↓ Lost Revenue
↓ Community Value
Occupancy below 50%, driven by hybrid working and reduced city-centre footfall.
Prime sites sitting idle for 5 to 15 years ahead of long-term redevelopment plans.
Rising pressure to demonstrate social value, not just asset performance, for the communities they serve.
Thriving Multi-Use Hubs
↑ Increased Revenue
↑ Community Impact
Targeted unmet demand in local leisure, wellness, and active lifestyles rather than generic retail or leasing models.
Tested and scaled through a de-risked, venture-building approach, keeping capital exposure low and optionality high.
Unlocks significant financial value, transforming liabilities into assets capable of generating new annual revenue streams.
The Webinar
30min Talk + live Q&A
Join us for a practical walkthrough of the venture-building approach proven with TfL Places for London.
Learn how to turn underused car parks into revenue-generating assets — without locking in long-term development decisions.
What we'll cover:
Building data-driven clusters to identify unmet needs and new service potential in specific locations
Formulating propositions that turn raw data into prioritised and commercial business opportunity cases
Real-world demand validation through customer discovery, user research and quantitative market engagement
Applying Lean Innovation gate frameworks to force proof of value and viability before committing capital to de-risk
Ensuring practical deliverability through early planning, site analysis, and operator feasibility
Equipping your team with the methods and know-how to independently scale and measure success
Meet The Host
Jamie Qiu
Managing Director, Studio Zao
Jamie is an award-winning innovation leader who helps organisations design, test, and scale growth initiatives, and led the ‘Beyond Parking’ project with Places for London.
Methodology Previews
Register Now
Online Wednesday 11th March at 11am
Repurposing Underused Car Parks into New Revenue-Generating Assets
Based on Transport for London x Studio Zao Methodology